Make that leap

We'll help you to move forward making sure that your customers, clients and stakeholders are all on board.

We work closely with clients to get to the core business issue or question and from there, design a research programme that delivers real insights. We then help our clients to develop strategies based on these insights to allow them to keep jumping forward.
Some of the methodological approaches we have experience in include;

Quantitative:

online; face-to-face and telephone interviewing using CAWI, CAPI and CATI
mystery shopping
trend analysis
customer/audience segmentation
rural & community research

Qualitative:

focus groups; mini-groups; depth interviews, online, face-to-face or by telephone
online forums/bulletin boards
ethnography
community immersion days

We've been using most of these techniques for years, but we're also used to developing new ways of approaching problems and getting people to talk to us.

Take our "geek panel" for example: they're a group of trend-setters and early adopters who are not often included in research, but are brilliant for sense-checking new and innovative ideas.

We work on a project or freelance basis, depending on what works best for clients, so whatever your question, issue or research need, contact Louise Fraser to find out what we can do for you.